Healthcare Shortage Issue...

The workforce shortage is one of the most important issues facing healthcare executives today.  The risks associated with this problem can have a profound impact on the quality of healthcare services and the qualifications of healthcare professionals.  With healthcare professionals being in such high demand, hospitals throughout Massachusetts feel the pain of not having enough staff to provide the best quality of care for their patients.

MHA’s New Web Recruitment Strategy...

The Massachusetts Hospital Association has worked with an outside Marketing Firm to develop a new method to help our member hospitals reach more high quality and qualified healthcare professionals and physicians. We call this web based strategy MAHospitalCareers.com.

MAHospitalCareers is designed to be the #1 website for job seekers looking for healthcare employment within Massachusetts’s hospitals. This site will be opened to ALL healthcare professionals and will be directly marketed to new healthcare graduates and residency physicians from the premier universities, colleges and residency programs throughout Massachusetts.  MHA, along with our partner DirectSource Media, will be promoting this initiative and each participating hospital to available healthcare professionals that are actively seeking employment.

The main goal is to provide each healthcare professional with the ability to find the hospital that best fits their experience, specialty and interest.

Key Benefits of  MAHospitalCareers…

• Allows hospital members to market themselves directly to current healthcare professionals and top universities, colleges and residency programs

• Frees hospital budgets from less effective forms of recruitment and advertising by providing a direct link to qualified healthcare professionals seeking employment

• Targets thousands of healthcare professionals each year

• Tracks the number of visitors and profile views as an ROI tool for each hospital

• Allows candidates to apply directly into a hospital’s application process or to the proper HR contact

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