Assistant Director, Gift Planning

Dana-Farber Cancer Institute
Boston

Job Description

Job ID: 22896
Date Posted: 09/05/2012
Location: 10 Brookline Place, Brookline
Job Family: Development
Full/Part Time: Full-Time
Regular/Temporary: Regular
FLSA Status: Exempt

Job Summary

Located in Boston, Dana Farber Cancer Institute brings together world renowned clinicians, innovative researchers and dedicated professionals, allies in the common mission of conquering cancer, HIV/AIDS and related diseases. Combining extremely talented people with the best technologies in a genuinely positive environment, we provide compassionate and comprehensive care to patients of all ages; we conduct research that advances treatment; we educate tomorrow’s physician/researchers; we reach out to underserved members of our community; and we work with amazing partners, including other Harvard Medical School-affiliated hospitals.

Dana-Farber Cancer Institute is an Affirmation Action/Equal Opportunity Employer - committed to diversity and inclusion in our workforce.

The Assistant Director works with Development Marketing colleagues and the Director and oversees the Gift Planning marketing program and manages 150-200 Gift Planning donors and prospects, assigned primarily to the North Shore and New Hampshire.  The Assistant Director is expected to complete 65-70 prospect visits during FY’13; oversee the cultivation, solicitation and stewardship strategies, and travel as appropriate.

Marketing (50-60% of time):

• Create, manage, and implement Gift Planning marketing plan;
• Provide gift planning content and marketing strategies for Planning Matters, Impact, Honor Roll, Gift Planning Web site (Stelter and PG Calc), and all collateral and appeal pieces;
• Point person with Development marketing in determining/designing Gift Planning collateral pieces and mailing appeals;
• Determine and implement marketing strategies with Jimmy Fund Business Units; Business V strategic direction to increase marketing outcomes from Florida/Palm Beach marketplace, golf and walk programs;
• Provide the director of Gift Planning (DGP) with overview of marketing costs and outcomes from various marketing pieces; provide the DGP with budget updates on this key aspect of the GP budget;
• Work with the DGP on strategic marketing segmentation of key GP market sectors (IG, AG, Florida, Golf, Walk, etc.) that will strengthen Business Plan V objectives;
• Point person to develop strategic use of website and online marketing for GP marketing;
• Point person for Department in purchasing and managing gift planning advertising and mailing lists.

Donor and Prospect Work (40-50% of time):

• Manage 100+ prospects from the North Shore of MA, and New Hampshire; complete 65-70 visits during the fiscal year; recruit 12 Dana-Farber Society members; generate 1-3 life income gifts with market value of $100,000;
• Accompany AG, IG, Jimmy staff on visits as appropriate.

Other:

• Work AG counterpoint on Marketing Calendar Schedule; assist other Assistant Director with marketing input for  AG/GP partnership;
• Point person for working with Development IS to determine mailing lists and market segmentation;
• Assist with gift planning presentations educational sessions in New England and Florida, as needed;
• Assist with the training of GP Development Assistants as appropriate.